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	<title>Social Media Notes &#187; FaceBook</title>
	<atom:link href="http://smnotes.com/tag/facebook/feed/" rel="self" type="application/rss+xml" />
	<link>http://smnotes.com</link>
	<description>Taking and sharing notes about the Social Media World</description>
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		<title>How should Social Media sites monitor children&#8217;s online activities?</title>
		<link>http://smnotes.com/2009/09/how-should-social-media-sites-monitor-childrens-online-activities/</link>
		<comments>http://smnotes.com/2009/09/how-should-social-media-sites-monitor-childrens-online-activities/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 06:47:47 +0000</pubDate>
		<dc:creator>Bes</dc:creator>
				<category><![CDATA[Social Media Impact]]></category>
		<category><![CDATA[Social Media Uses]]></category>
		<category><![CDATA[activities]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[usage]]></category>

		<guid isPermaLink="false">http://smnotes.com/?p=101</guid>
		<description><![CDATA[While many internet users go online daily in order to make money, many internet users go online just to have fun. Among such people are many children, who go online for many reasons, including the reason to experience the internet phenomenon and also to have fun. Because of the continued increase of young users on sites like Facebook and MySpace, many people are starting to question the idea of such sites monitoring children's activities in order to protect those children.

Today we ask what may be one of the most personal questions of your or other people's life: How should the online activities of your children by monitored by social media sites?

Benefits of Social Media monitoring children's online activities

There are many reasons why parents and other people may want social media sites like Facebook and Flick to monitor the online activities of children. Social media sites can ensure that children are not targeted in any illegal online scams. Social media sites can also try to ensure that children are not lured into danger by kidnappers, pedophiles and other people who wish to harm the children in question. Many times, social media sites can intervene before there are online or offline fights due to online disputes. Also, majority of the law enforcement agencies strongly support the idea that social media sites should observe everyone in order to ensure that no one gets hurt because of the people they meet online.

In such cases, stronger privacy and monitoring rules enforced by Social Media sites can help. Many people are of the view that only through observing everything that a child does online can it be made sure that the online surfing experience of a child remains safe. If a child is not monitored, how can parents know who their child is talking to online? How can people ensure that the children of our society are safe from hurtful people and topics without actually monitoring and finding out about the existence of those children and the people and topics they run into?

Drawbacks of Social Media monitoring children's online activities

The issue of monitoring anything itself can result in a lot of privacy concerns, and the topic of monitoring children in order to protect them is no exception. For many people, monitoring children's activities is a form of spying itself, and a very objectionable and unethical activity. Many people believe that regardless of the age of a child, privacy should be entitled to everyone and available to everyone. That is why for the opponents of the trend of monitoring people, the monitoring of users including younger children by social media websites counts as a form of spying in on potential customers in order to come up with better products.

Could companies use the idea of monitoring children's activities online as a way to further their own marketing research and agenda in order to sell products to such children later on? How can children's online activities be safe and protected when they are fully available and monitored, and not hidden, from the very websites that they visit?

Poll: How should social media sites monitor children's activities?

[poll id="3"]

Please let us know what you think of this topic in the comments below. Thanks.
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Fhow-should-social-media-sites-monitor-childrens-online-activities%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Fhow-should-social-media-sites-monitor-childrens-online-activities%2F" height="61" width="51" /></a></div><p>While many internet users go online daily in order to make money, many internet users go online just to have fun. Among such people are many children, who go online for many reasons, including the reason to experience the internet phenomenon and also to have fun. Because of the continued increase of young users on sites like Facebook and MySpace, many people are starting to question the idea of such sites monitoring children&#8217;s activities in order to protect those children.</p>
<p>Today we ask what may be one of the most personal questions of your or other people&#8217;s life: <strong>How should the online activities of your children by monitored by social media sites?</strong></p>
<h2>Benefits of Social Media monitoring children&#8217;s online activities</h2>
<p><span id="more-101"></span></p>
<p>There are many reasons why parents and other people may want social media sites like Facebook and Flick to monitor the online activities of children. Social media sites can ensure that children are not targeted in any illegal online scams. Social media sites can also try to ensure that children are not lured into danger by kidnappers, pedophiles and other people who wish to harm the children in question. Many times, social media sites can intervene before there are online or offline fights due to online disputes. Also, majority of the law enforcement agencies strongly support the idea that social media sites should observe everyone in order to ensure that no one gets hurt because of the people they meet online.</p>
<p>In such cases, stronger privacy and monitoring rules enforced by Social Media sites can help. Many people are of the view that only through observing everything that a child does online can it be made sure that the online surfing experience of a child remains safe. If a child is not monitored, how can parents know who their child is talking to online? How can people ensure that the children of our society are safe from hurtful people and topics without actually monitoring and finding out about the existence of those children and the people and topics they run into?</p>
<h2>Drawbacks of Social Media monitoring children&#8217;s online activities</h2>
<p>The issue of monitoring anything itself can result in a lot of privacy concerns, and the topic of monitoring children in order to protect them is no exception. For many people, monitoring children&#8217;s activities is a form of spying itself, and a very objectionable and unethical activity. Many people believe that regardless of the age of a child, privacy should be entitled to everyone and available to everyone. That is why for the opponents of the trend of monitoring people, the monitoring of users including younger children by social media websites counts as a form of spying in on potential customers in order to come up with better products.</p>
<p>Could companies use the idea of monitoring children&#8217;s activities online as a way to further their own marketing research and agenda in order to sell products to such children later on? How can children&#8217;s online activities be safe and protected when they are fully available and monitored, and not hidden, from the very websites that they visit?</p>
<h2>Poll: How should social media sites monitor children&#8217;s activities?</h2>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
<p>Please let us know what you think of this topic in the comments below. Thanks.</p>
]]></content:encoded>
			<wfw:commentRss>http://smnotes.com/2009/09/how-should-social-media-sites-monitor-childrens-online-activities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Poll Results: Is Facebook Chat Really that Good?</title>
		<link>http://smnotes.com/2009/09/poll-results-is-facebook-chat-really-that-good/</link>
		<comments>http://smnotes.com/2009/09/poll-results-is-facebook-chat-really-that-good/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 04:28:52 +0000</pubDate>
		<dc:creator>Bes</dc:creator>
				<category><![CDATA[IM Chat]]></category>
		<category><![CDATA[Social Networking Sites]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://smnotes.com/?p=93</guid>
		<description><![CDATA[ [1]

All of us here at SM Notes take these "polls of convenience"  with some seriousness becasue - well you are telling us what is happening out there.  Our very first poll asked the age old question --&#62; "Is Facebook Chat the best instant messaging service?" And wow - the results were very interesting.
First, 45% of the total said "Yes" that Facebook was the best IM chat client... and while this number is significant, the other number is equally as telling.  With 55% saying that something other than Facebook was better - it would seem to the casual reader that Facebook has to do some soul searching if they want to try and own the IM chat arena.  Comments ranged from "MySpace offers more functionality [ouch - that hurts just a little]" to "I don't use any of these IM clients - that is so yesterday!" suggest that maybe IM chat is in need for a technologicial shot in the arm if it is to stay active as a communication vehicle.
More polls and analysis coming.  Vote - comment - counter-comment... that's what SM Notes is looking from each of you.

Picture courtesy of gocomics.com (9-24-09)

[1] http://smnotes.com/wp-content/uploads/2009/09/amazing.jpg]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Fpoll-results-is-facebook-chat-really-that-good%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Fpoll-results-is-facebook-chat-really-that-good%2F" height="61" width="51" /></a></div><p style="text-align: center;"><a href="http://smnotes.com/wp-content/uploads/2009/09/amazing.jpg"><img class="size-medium wp-image-95 aligncenter" style="margin: 7px;" title="amazing" src="http://smnotes.com/wp-content/uploads/2009/09/amazing-300x96.jpg" alt="amazing" width="400" height="135" /></a></p>
<p style="text-align: left;">
<p style="text-align: left;">All of us here at <strong><em>SM Notes </em></strong>take these &#8220;polls of convenience&#8221;  with some seriousness becasue &#8211; well you are telling us what is happening out there.  Our very first poll asked the age old question &#8211;&gt; &#8220;Is Facebook Chat the best instant messaging service?&#8221; <span id="more-93"></span>And wow &#8211; the results were very interesting.</p>
<p style="text-align: left;">First, 45% of the total said &#8220;<span style="color: #0000ff;"><strong><em>Yes</em></strong></span>&#8221; that Facebook was the best IM chat client&#8230; and while this number is significant, the other number is equally as telling.  With 55% saying that <span style="color: #993300;"><em><strong>something other than Facebook was better</strong></em></span> &#8211; it would seem to the casual reader that Facebook has to do some soul searching if they want to try and own the IM chat arena.  Comments ranged from &#8220;MySpace offers more functionality [ouch - that hurts just a little]&#8221; to &#8220;I don&#8217;t use any of these IM clients &#8211; that is so yesterday!&#8221; suggest that maybe IM chat is in need for a technologicial shot in the arm if it is to stay active as a communication vehicle.</p>
<p style="text-align: left;">More polls and analysis coming.  Vote &#8211; comment &#8211; counter-comment&#8230; that&#8217;s what SM Notes is looking from each of you.</p>
<h6><span style="color: #999999;">Picture courtesy of gocomics.com (9-24-09)</span></h6>
]]></content:encoded>
			<wfw:commentRss>http://smnotes.com/2009/09/poll-results-is-facebook-chat-really-that-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Facebook Chat become the best instant messenger?</title>
		<link>http://smnotes.com/2009/09/will-facebook-chat-become-the-best-instant-messenger/</link>
		<comments>http://smnotes.com/2009/09/will-facebook-chat-become-the-best-instant-messenger/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 02:01:07 +0000</pubDate>
		<dc:creator>Bes</dc:creator>
				<category><![CDATA[Social Networking Sites]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://smnotes.com/?p=52</guid>
		<description><![CDATA[Facebook Chat allows you to send instant messages to any of your Facebook friends who are online. Every Facebook user has the chat feature enabled by default, resulting in immediate access to all of your Facebook contacts.

Today, SM Notes asks you the elemental question: Do you think Facebook Chat will become the best instant messenger online?

Because of the simplicity and instant available of Facebook Chat, you may find Facebook Chat to be one of the fastest chat services available today. It is fast, and there is no need to log in and out of the chat. Simply going to the Facebook website can start the chat, and simply leaving the Facebook website results in the chat service logging you out. This way, you can do anything on Facebook, go from page to page, and your Facebook chat window maintains a list of all your chats and contacts on each page.

Following are some random benefits and drawbacks of Facebook Chat that affect you directly.

Benefits of Facebook Chat [1]:
All within your browser
Nothing extra to install
All online contacts available to chat with
Video chat [2] coming soon
Voice chat [3] coming soon
Portability. Because of the Facebook API, many external applications, like Pidgin [4], can integrate Facebook chat, allowing you to skip the browser altogether.
Almost no spam from non-contacts. Because only your existing Facebook friends can chat with you, anyone who is not your Facebook contact will not be able to chat with you unless you add them as a friend first.

Drawbacks of Facebook Chat:
No ability to transfer files to contacts
No direct archival of messages
Minimal privacy options.
Browser dependent. Depending on the browser means that you cannot chat on devices like the phone easily.
Only way to add contacts is to add Facebook users. Non-facebook users cannot be chatted with yet.

Do you think Facebook Chat is going to be the best instant messenger?

Whether or not Facebook Chat starts affecting the specific operating system platformed instant messengers, there is one thing that will remain true for a while: Facebook Chat will allow Facebook users to interact more with each other. 

Have you used Facebook Chat? Do you think it has potential?

[poll id="2"]

Let us know what you think in the comments below.

[1] http://www.insidefacebook.com/2008/04/06/facebook-chat-launches-tour-first-impressions/
[2] http://mashable.com/2009/09/15/facebook-voice-chat/
[3] http://www.gadgetell.com/tech/comment/access-visual-chat-through-facebook/
[4] http://www.pidgin.im]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Fwill-facebook-chat-become-the-best-instant-messenger%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Fwill-facebook-chat-become-the-best-instant-messenger%2F" height="61" width="51" /></a></div><p><img src="http://smnotes.com/wp-content/uploads/2009/09/facebook-logo1.jpg" alt="Facebook logo" title="Facebook logo" width="122" height="140" class="alignleft" />Facebook Chat allows you to send instant messages to any of your Facebook friends who are online. Every Facebook user has the chat feature enabled by default, resulting in immediate access to all of your Facebook contacts.</p>
<p>Today, SM Notes asks you the elemental question: <strong>Do you think Facebook Chat will become the best instant messenger online?</strong><span id="more-52"></span></p>
<p>Because of the simplicity and instant available of Facebook Chat, you may find Facebook Chat to be one of the fastest chat services available today. It is fast, and there is no need to log in and out of the chat. Simply going to the Facebook website can start the chat, and simply leaving the Facebook website results in the chat service logging you out. This way, you can do anything on Facebook, go from page to page, and your Facebook chat window maintains a list of all your chats and contacts on each page.</p>
<p>Following are some random benefits and drawbacks of Facebook Chat that affect you directly.</p>
<h2>Benefits of <a href="http://www.insidefacebook.com/2008/04/06/facebook-chat-launches-tour-first-impressions/" title="Tour of Facebook Chat">Facebook Chat</a>:</h2>
<ol>
<li>All within your browser</li>
<li>Nothing extra to install</li>
<li>All online contacts available to chat with</li>
<li><a href="http://mashable.com/2009/09/15/facebook-voice-chat/" title="Facebook Video Chat coming soon">Video chat</a> coming soon</li>
<li><a href="http://www.gadgetell.com/tech/comment/access-visual-chat-through-facebook/" title="Access voice chat through Facebook with Vivox - on Gadgetell">Voice chat</a> coming soon</li>
<li>Portability. Because of the Facebook API, many external applications, like <a href="http://www.pidgin.im" title="Pidgin Instant Messenger">Pidgin</a>, can integrate Facebook chat, allowing you to skip the browser altogether.</li>
<li>Almost no spam from non-contacts. Because only your existing Facebook friends can chat with you, anyone who is not your Facebook contact will not be able to chat with you unless you add them as a friend first.</ol>
<h2>Drawbacks of Facebook Chat:</h2>
<ol>
<li>No ability to transfer files to contacts</li>
<li>No direct archival of messages</li>
<li>Minimal privacy options.</li>
<li>Browser dependent. Depending on the browser means that you cannot chat on devices like the phone easily.</li>
<li>Only way to add contacts is to add Facebook users. Non-facebook users cannot be chatted with yet.</ol>
<h2>Do you think Facebook Chat is going to be the best instant messenger?</h2>
<p>Whether or not Facebook Chat starts affecting the specific operating system platformed instant messengers, there is one thing that will remain true for a while: Facebook Chat will allow Facebook users to interact more with each other. </p>
<p>Have you used Facebook Chat? Do you think it has potential?</p>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
<p>Let us know what you think in the comments below.</p>
]]></content:encoded>
			<wfw:commentRss>http://smnotes.com/2009/09/will-facebook-chat-become-the-best-instant-messenger/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Transforming a Press Release for Social Media</title>
		<link>http://smnotes.com/2009/09/transforming-a-press-release-for-social-media/</link>
		<comments>http://smnotes.com/2009/09/transforming-a-press-release-for-social-media/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 22:18:26 +0000</pubDate>
		<dc:creator>Bes</dc:creator>
				<category><![CDATA[Social Media Uses]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://smnotes.com/?p=49</guid>
		<description><![CDATA[Social media has transformed many aspects of business communications using such tools as podcasting, video casting, online communities, and blogging. Using online distribution services and social media communities like Facebook, BeBo, Hi5, etc., the standard one-page press release of yesterday has become a more powerful tool than ever. Public relations professionals are discovering that simply faxing or emailing a one-page press release to several dozen media outlets is no longer an engaging method of propagating the client's message.
There are three main reasons why a traditional press release has very little chance of success in the social media arena:


	The more traditional press release usually has a singular focus which is in turn completely focused on the company issuing the release.
	The more traditional press release usually contains marketing language that inherently raises questionable levels of trust in the eyes of the social media audience.
	The more traditional press release also does not, usually, have a specific audience in mind and is written in a very broad and bland way.  The word "boring" comes to mind!

It is important to realize that change happens slower than many of us would like. The traditional press release will remain a staple for two to three more years. But the ever-growing social -- web centric business audience that has taken up residence in places like Facebook and Twitter - do not pretend to like overt and aggressive sales and marketing dribble.
It is also important to note that there is a move to put the public back in public relations. Using such social media tools as Twitter, organizations and individuals are learning how to reach a new generation of influencers using these platforms like Facebook and Twitter. The press release to today can and should engage and spark a "conversation" between the company issuing the release and the targeted audience. In addition, press releases can supplement online blogging activities as well as multimedia communications without sacrificing any traditional media tactics. By using a "hub and spoke model", public relations professionals are using blogs and community websites as a focal point for their product, their service, or a specific event. Coupled with a blog, public relation professionals are tweeting their message from this blog or website focal point, and engaging their targeted public in a much more focused and effective manner. Finally it is important to realize that the foundation of a press release is the actual writing behind the product or service or event. And so we seen a change in writing styles emerging because of social media. Today, public relation professionals must create a press release title or headline for multiple types of readers and not simply a singular focused general headline. There are three basic kinds of readers looking at content today:
Normal-Regular Readers -- These types of readers do not need any exciting or strange headlines to read your material. They want to be engaged and treated with a level of respect that is reflected in your writing. They want to make sure that your headline matches the content of your article and that it is relevant to them.
Search Engines-Oriented Readers -- When writing a headline for a search engine your goal is to attain a top ranking based on a particular query. Search engine-oriented headlines must not exceed 80 characters. You must also inserts two or three of your articles keywords into the headline since the search engine is not only looking at the headline but looking at your websites keywords or meta-tags. And make sure that your article, assuming that it is longer than a half of a page, has sub headings and follow the rules of writing indicated above.
Social Media/Community-oriented Readers -- When writing a headline for social media traffic you must consider that the readers in this category are looking for some sort of incentive to click onto your site and look at your products or service or event. Readers need to be given a reason to read posts your material, if it is engaging and provocative it will be reposted.
In today's fast-paced world press releases must take on a new persona and transform themselves so that they can become a normal and regular communications vehicle for social media and the web collectively.
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Ftransforming-a-press-release-for-social-media%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsmnotes.com%2F2009%2F09%2Ftransforming-a-press-release-for-social-media%2F" height="61" width="51" /></a></div><p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;">Social media has transformed many aspects of business communications using such tools as podcasting, video casting, online communities, and blogging. Using online distribution services and social media communities like Facebook, BeBo, Hi5, etc., the standard one-page press release of yesterday has become a more powerful tool than ever. <span id="more-49"></span>Public relations professionals are discovering that simply faxing or emailing a one-page press release to several dozen media outlets is no longer an engaging method of propagating the client&#8217;s message.</p>
<p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;">There are three main reasons why a traditional press release has very little chance of success in the social media arena:</p>
<ul style="list-style-type: check;">
<li style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;"><em>The more traditional press release usually has a singular focus which is in turn completely focused on the company issuing the release.</em></li>
<li style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;"><em>The more traditional press release usually contains marketing language that inherently raises questionable levels of trust in the eyes of the social media audience.</em></li>
<li style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;"><em>The more traditional press release also does not, usually, have a specific audience in mind and is written in a very broad and bland way.  The word &#8220;boring&#8221; comes to mind!</em></li>
</ul>
<p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;">It is important to realize that change happens slower than many of us would like. The traditional press release will remain a staple for two to three more years. But the ever-growing social &#8212; web centric business audience that has taken up residence in places like Facebook and Twitter &#8211; do not pretend to like overt and aggressive sales and marketing dribble.</p>
<p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;">It is also important to note that there is a move to put the public back in public relations. Using such social media tools as Twitter, organizations and individuals are learning how to reach a new generation of influencers using these platforms like Facebook and Twitter. The press release to today can and should engage and spark a &#8220;conversation&#8221; between the company issuing the release and the targeted audience. In addition, press releases can supplement online blogging activities as well as multimedia communications without sacrificing any traditional media tactics. By using a &#8220;hub and spoke model&#8221;, public relations professionals are using blogs and community websites as a focal point for their product, their service, or a specific event. Coupled with a blog, public relation professionals are tweeting their message from this blog or website focal point, and engaging their targeted public in a much more focused and effective manner. Finally it is important to realize that the foundation of a press release is the actual writing behind the product or service or event. And so we seen a change in writing styles emerging because of social media. Today, public relation professionals must create a press release title or headline for multiple types of readers and not simply a singular focused general headline. There are three basic kinds of readers looking at content today:</p>
<p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;"><strong>Normal-Regular Readers</strong> &#8212; These types of readers do not need any exciting or strange headlines to read your material. They want to be engaged and treated with a level of respect that is reflected in your writing. They want to make sure that your headline matches the content of your article and that it is relevant to them.</p>
<p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;"><strong>Search Engines-Oriented Readers </strong>&#8211; When writing a headline for a search engine your goal is to attain a top ranking based on a particular query. Search engine-oriented headlines must not exceed 80 characters. You must also inserts two or three of your articles keywords into the headline since the search engine is not only looking at the headline but looking at your websites keywords or meta-tags. And make sure that your article, assuming that it is longer than a half of a page, has sub headings and follow the rules of writing indicated above.</p>
<p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;"><strong>Social Media/Community-oriented Readers</strong> &#8212; When writing a headline for social media traffic you must consider that the readers in this category are looking for some sort of incentive to click onto your site and look at your products or service or event. Readers need to be given a reason to read posts your material, if it is engaging and provocative it will be reposted.</p>
<p style="margin: 0.0px 0.0px 11.0px 0.0px; line-height: 16.0px; font: 11.0px Verdana; color: #42443e;">In today&#8217;s fast-paced world press releases must take on a new persona and transform themselves so that they can become a normal and regular communications vehicle for social media and the web collectively.</p>
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